Digital Content Strategist
Collabera's past Instagram feed was visually inconsistent, featuring a heavy design with limited employee representation and unclear messaging.
The redesigned feed is brighter, more inviting, and structured, showcasing Collabera’s people, culture, and achievements with clarity and authenticity.
Recognizing an opportunity to elevate Collabera’s brand visibility, I led the discovery and partnership with Swagger, a new merchandise vendor. This initiative resulted in the launch of both a pop-up merch store for high-demand items and a permanent store to streamline inventory and product requests.
By spearheading this effort, I ensured that employees could proudly represent Collabera beyond the office, integrating the brand into daily life and client events for greater recognition.
To enhance employee engagement, I reimagined Collabera’s 2024 year-end review with a Spotify Wrapped-inspired theme for the Q4 Town Hall. Through strategic vision, copywriting, and creative direction, I collaborated with our video team to produce a lighthearted, upbeat recap that set the stage for an energized start to 2025.
Watch the video here!
Early in my role, I saw an opportunity to create a stronger connection between internal culture and external brand identity. To bring this vision to life, I led the launch of Life at Collabera Instagram, a platform designed to celebrate employees, highlight achievements, and build a sense of community.
Beyond fostering engagement, this initiative provided prospective hires with an authentic look at Collabera’s culture, reinforcing our values and the people who drive success.
Collabera Central, the company’s intranet, serves as a central hub for employees to stay informed, access resources, and connect with company updates.
Using this platform, I designed aesthetic pages and banners for the PC 2024 Hub to showcase the exclusivity and prestige of the President’s Club, an incentive trip rewarding top salespeople with an all-expenses-paid experience in Cancun.
The page features oceanic imagery, a countdown timer, and clear navigation to enhance the user experience, ensuring employees can easily access hotel details, itinerary highlights, and other important travel information.
It also provides a space to view category winners and build excitement as employees anticipate who will be joining them on this prestigious trip to Mexico.
