Campaign Mockup
It takes consumers approximately 4 minutes to steep their tea. With these 4 minutes of undivided attention towards your product, what more could a CPG company want?
The real question is, What else could a consumer spend time doing? More often than not, they supplement the tea steeping period with other listed tasks and an endless flow of social media content.
However, this is prime real estate to make a moment. Introducing Tea Time: printed tea tags that feature surprising facts for the elevated, educated consumer.
Harney & Sons would bring back British Nostalgia and "Bridgerton" gossip with this campaign. turning customers' association of "Tea" with drama on its head, tea sachet tags would share unbelievable facts regarding many topics that H&S consumers are unaware of.
After all, who wouldn't like to double their tea supply? This campaign would connect with Gen Z and Millennial customers online. The tea topics shared would foster greater conversations that are typically ignored, giving Harney & Sons customers an extra edge in social settings.
View my collection of graphics below!
