Campaign Mockup
Inspired by Reformation's chic and tasteful style, I envisioned a campaign for the sustainable retailer that would increase brand awareness.
The "Modern Mystery" collection would appeal to Gen Z and Millenial consumers' sentimental feelings towards the "Nancy Drew" series by Carolyn Keene.
The face of the campaign would be Emma Roberts, the actress who played the iconic role in the 2007 "Nancy Drew" movie.
Reformation's contemporary take on timeless pieces would perfectly align with Nancy Drew's classic aesthetic to present Nancy, but new.
The primary mystery at the center of this collection is not another Nancy Drew mission but where she gets her to-die-for clothing collection.
Any Reformation customer can relate to this phenomenon, as they receive dozens of questions and compliments over their purchased pieces.
At the end of the day, Reformation provides designs that spark mystery in every woman, making them feel like the main characters in their lives. Looking this good should be a crime.
