Campaign Mockup
The recent re-release of the 1989 album (Taylor's Version) sparked many digital conversations, creating the perfect opportunity for Starbucks to revive its long-lasting partnership with Taylor Swift. Having an incredibly similar target market, Starbucks should embrace its inner Swiftie and introduce the campaign: "In my Starbucks Era"
The limited drink collection would feature a Chai Cookie Latte inspired by the star’s favorite holiday dessert, Chai Sugar Cookies.
Ultimately, Starbucks fosters connections. For many years, it has topped the charts as people’s #1 location choice for a first date. This applies to Swift’s collection of enchanting romance songs, alluding to a year-long relationship being the equivalent of “300 takeout coffees”. However, “takeout” essentially equals Starbucks—iykyk.
With Taylor being an avid Starbucks Rewards member herself, the Caramel Shaken Espresso is an ode to her favorite Starbucks order. This elevated sweet treat provides customers the perfect excuse to scream sing “Shake It Off” on the way to their 9-to-5’s.
Although this pairing is not a new discovery, their previous collaborations have proven success. This momentum could be further amplified with more digital coverage and progressive design strategies.
Having gained an extremely loyal following all around the world for her songwriting ability and extravagant performances, Taylor has brought us along for our discovery and celebration of our own “eras”. The recent re-release of the 1989 album (Taylor's Version) sparked lots of online chatter as fans discussed the context of her vault songs, including timeline reviews of her and Harry Styles’ previous relationship.
The public is not only mesmerized by her knack for cleverly describing universal dating experiences but her indestructible red lipstick. Although it has never appeared to transfer to date, there is no better celebration of femininity than a lipstick stain on a coffee cup. The result? Incorporating Swift’s iconic red lipstick on Starbucks lids with cups that feature her handwritten initials upon customer request.
Starbucks is a Swiftie too. together, let's "uplift the everyday" and "Shake It Off".